Résumé:
With the exponential growth in generated data and the great value it holds,
analyzing it to extract meaningful insights and base important decisions on them
has become a necessity, especially for companies as it is now crucial for their
success.
Customers churn is one of the most common and costly issues with telecom
companies, one way to address this issue is to predict new customers’ decision
by analyzing old one’s data in order to understand why they chose to churn and
on what metrics they based this decision and then react upon the results.
The aim of this end-of-study project was to use data analytics tools to understand
and analyze data provided by a telecom company with a moderately high churn
rate and also to put in use Machine Learning models and choose suitable ones to
deploy in a Web application that predicts customers’ decisions
Encadrant:
MAJDA A.
Jurry:
Pr. Aicha MAJDA
Pr. Mohamed OUZARF
Pr. Abdelali BOUSHABA
Lieu de Stage:
Laboratoire Systèmes Intelligents et Applications FST FES.